This Opening Ceremony showed to the world the possibility of social and economical achievements in a region anchored in the industrial and mining tradition. The Donbass Arena is the platform from which the entire region of Donetsk opened itself to an international level and welcomed the best football team in the world to defy the FC Shakhtar.
The incredible atmosphere of that celebration and the stunning choreographies made the ceremony win the 2010 Event Award. Beyoncé fabulously ended the show dedicating a concert to the new stadium.


Creative Director
Marco Balich

Executive Producer
Gianmaria Serra

Produced by K-events